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Western Wisconsin Women's Business Center

Western Dairyland Business Centers




Borrow the Mic: Grow Your Business by Leveraging Existing Podcasts

Aug
25
2026
Tue, Aug 25 10:00 AM to 11:00 AM
Online
Facilitated by Western WI WBC
Topic: Business Basics

Most business owners assume they need to start their own podcast to see results, but that’s not the only path. In this session, Krystle Frey, founder of Pivot Ball Change, a podcast editing and production company, shares how established businesses can strategically leverage existing podcasts to increase visibility, build authority, and drive sales. Drawing from her experience producing and supporting multiple shows, Krystle walks attendees through how to get booked as a guest, pitch themselves authentically, confidently talk about their offers, and explore podcast sponsorship opportunities. Attendees will leave with practical tools to start using podcasts as a powerful marketing channel right away. Note: All events and courses are available to women and men. ABOUT THE SPEAKER Krystle Frey is the founder of Pivot Ball Change, a podcast production company that provides editing, production, and launch support for entrepreneurs across the country. After careers as a professional dancer and healthcare professional, Krystle built her business by identifying transferable skills and turning them into a streamlined service that supports podcast hosts behind the scenes. Today, she helps entrepreneurs simplify the process of launching and producing podcasts while building sustainable systems that allow their businesses to grow. Through her speaking and consulting, Krystle shares practical insights on turning existing skills into profitable services, helping women approach entrepreneurship with clarity, confidence, and a realistic path forward. NOTE: By signing up for this webinar, you agree to be automatically subscribed to our (bi)weekly newsletter. You are able to unsubscribe at any point. Thank you for your interest in our webinars and events!

Speaker(s): Krystle Frey, www.pivotballchange.com

Co-Sponsor(s):


Fee: No Cost

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A program of Western Dairyland. Funded in part through a cooperative agreement with the U.S. Small Business Administration. Agreements for persons with disabilities will be made at all times in accordance with the Americans With Disabilities Act of 1990 and associated amendments. Arrangements for persons with special needs will be made if requested at least two weeks in advance. This Institution is an Equal Opportunity Provider. Language assistance services are available for limited English proficient individuals. Member of the Association of Women's Business Centers.

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