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Western Wisconsin Women's Business Center

Western Dairyland Business Centers

Grow Your Employer Brand: Attract New Employees with Social Media

Wed 11:00 AM to 12:00 PM
Facilitated by Western WI WBC

Social Media

Did the COVID-19 pandemic change your staff retention rate and ability to fill open positions? This webinar series teaches you how to grow your employer brand to help attract job applications from qualified candidates. This is webinar 2 of 4. Webinar 1: How to get proactive with recruiting and fill your talent pipeline --> Learn why posting a job on the job board is no longer enough to get the people you need and what you should do instead. Webinar 2: Go where the people are: get noticed on social media --> When you're looking at ways to get the word out about your jobs, can social media help? You betcha. Learn some proven techniques for getting attention as an employer with your online presence. Webinar 3: Generate more job applications: using Google Ads for recruiting --> Social media is great for raising awareness. But Google Ads are the king of giving people what they want, when they want it. Learn how you can use Google Ads tactics to get more job applications. Webinar 4: Make a better impression: get control of your online reviews --> Psst... Your reviews are showing. Learn how to take control of your online reviews on platforms such as Glassdor (and why matters when you don't). Justin Vajko (vay-koh) is a speaker and award-winning marketer who is passionate about connecting great employers to great employees. Justin has seen too many fantastic companies struggle to recruit. That's why he and his company Dialog Design Co. help Wisconsin employers generate more job applications by building their reputation online using videos, online reviews, revamped job descriptions, and more. Justin lives in Chippewa Falls, Wisconsin with his wife and three kids in their first home where he’s on a steep learning curve wrangling non-working appliances and fixing leaky faucets.

Speaker(s): Justin Vajko,

Fee: No Cost

A program of Western Dairyland. Funded in part through a cooperative agreement with the U.S. Small Business Administration. Agreements for persons with disabilities will be made at all times in accordance with the Americans With Disabilities Act of 1990 and associated amendments. Arrangements for persons with special needs will be made if requested at least two weeks in advance. This Institution is an Equal Opportunity Provider. Language assistance services are available for limited English proficient individuals. Member of the Association of Women's Business Centers.

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