Western Wisconsin Women's Business Center
How to Maximize Your Reach Through Facebook Groups
Facebook Groups offer a great way for marketers to build and engage an audience, whether they create their own group or participate strategically in other groups. This webinar will offer insights and best practices about how to effectively leverage the power of Facebook Groups to build audience, generate awareness and boost your business. Linda Pophal, MA, SHRM-SCP is owner/CEO of Strategic Communications, LLC, and a marketing and communication strategist with expertise in strategic planning, B2B content marketing, PR/media relations, social media and SEO. Her background as a freelance business journalist, advertising copywriter and corporate communication professional provides the foundation for understanding how to produce and use high-quality, personalized content to inform, motivate and engage audiences. This, coupled with expertise in online marketing, SEO and social media, serves as a foundation for working with clients to find the most cost-effective combination of traditional and digital communication tactics to get the results they're looking for. Linda is the author of several books on marketing and business practices, most recently Best Practices in Influencer.
Speaker(s): Linda Pophal, Strategic Communications, LLC, www.stratcommunications.com/home
Fee: No Cost
A program of Western Dairyland. Funded in part through a cooperative agreement with the U.S. Small Business Administration. Agreements for persons with disabilities will be made at all times in accordance with the Americans With Disabilities Act of 1990 and associated amendments. Arrangements for persons with special needs will be made if requested at least two weeks in advance. This Institution is an Equal Opportunity Provider. Language assistance services are available for limited English proficient individuals. Member of the Association of Women's Business Centers.