Marketers are wise to go where the people are. Most people today are on their smartphones! They're a highly captive audience for marketing messages that you can get in front of them quickly, cost-effectively and, by using various tools, at times and in places where they are most likely to read and respond to your messages. A look at the basics of text message/mobile marketing and how it could work for you.
Speaker(s): Linda Pophal, Strategic Communications, LLC, www.stratcommunications.com/home
Fee: No Cost
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