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Western Wisconsin Women's Business Center

Western Dairyland Business Centers

WEBINAR - The Basics of Do-It-Yourself Market Research

Wed 10:30 AM to 11:30 AM
Facilitated by Western WI WBC

Entrepreneurs, Independent Contractors, Small Business Owners and Managers are invited to participate in “The Basics of Do-It-Yourself Market Research.”This FREE, live webinar will take place on Wednesday, October 28th from 10:30 am to 11:30 am. Tuition is waived, however space is limited and pre-registration is required. Market research is important for businesses of any size; unfortunately, small businesses often don’t have the budget to afford formal research from expert providers. Fortunately, there are still ways to gather information from both primary and secondary sources. A look at some tips and tactics for conducting cost-effective do-it-yourself research and how to avoid some common missteps and misconceptions. Linda Pophal, MA, SHRM-SCP is owner/CEO of Strategic Communications, LLC, and a marketing and communication strategist with expertise in strategic planning, B2B content marketing, PR/media relations, social media and SEO. Her background as a freelance business journalist, advertising copywriter and corporate communication professional provides the foundation for understanding how to produce and use high-quality, personalized content to inform, motivate and engage audiences. This, coupled with expertise in online marketing, SEO and social media, serves as a foundation for working with clients to find the most cost-effective combination of traditional and digital communication tactics to get the results they're looking for. Linda is the author of several books on marketing and business practices, most recently Best Practices in Influencer. After the webinar, attendees may request free, one-on-one assistance from Western Dairyland's team of Business Development Specialists at . We are dedicated to providing education, training, and business advising to small businesses that have experienced supply chain disruptions, staffing challenges, a decrease in gross receipts or customers, or a closure as a result of COVID-19. Please contact us today.

Fee: No Cost

A program of Western Dairyland. Funded in part through a cooperative agreement with the U.S. Small Business Administration. Agreements for persons with disabilities will be made at all times in accordance with the Americans With Disabilities Act of 1990 and associated amendments. Arrangements for persons with special needs will be made if requested at least two weeks in advance. This Institution is an Equal Opportunity Provider. Language assistance services are available for limited English proficient individuals. Member of the Association of Women's Business Centers.

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