Western Wisconsin Women's Business Center
How to Use LinkedIn to Boost Your Business
LinkedIn can be a very effective low-cost/no cost tool for small businesses to find staff and contractors, connect with other business people to build a strong network, prospects to find customers and clients, build brand awareness and thought leadership, and conduct market research. A look at some basics, and some not-so-basic ways to leverage this tool to build B2B connections and credibility. Linda Pophal, MA, SHRM-SCP is owner/CEO of Strategic Communications, LLC, and a marketing and communication strategist with expertise in strategic planning, B2B content marketing, PR/media relations, social media and SEO. Her background as a freelance business journalist, advertising copywriter and corporate communication professional provides the foundation for understanding how to produce and use high-quality, personalized content to inform, motivate and engage audiences. This, coupled with expertise in online marketing, SEO and social media, serves as a foundation for working with clients to find the most cost-effective combination of traditional and digital communication tactics to get the results they're looking for. Linda is the author of several books on marketing and business practices, most recently Best Practices in Influencer.
Speaker(s): Linda Pophal, Strategic Communications, LLC, www.stratcommunications.com/home
Fee: No Cost
A program of Western Dairyland. Funded in part through a cooperative agreement with the U.S. Small Business Administration. Agreements for persons with disabilities will be made at all times in accordance with the Americans With Disabilities Act of 1990 and associated amendments. Arrangements for persons with special needs will be made if requested at least two weeks in advance. This Institution is an Equal Opportunity Provider. Language assistance services are available for limited English proficient individuals. Member of the Association of Women's Business Centers.